Shark opens a branch in the USA

Shark – Shark has officially announced the launch of its overseas branch with the aim of strengthening its positioning and accelerating its development throughout the United States.

Already present for many years in the USA through a commercial partner, the helmet brand has today decided to change gear and create its own entity in a market with strong potential. The new branch will in fact allow Shark to guarantee greater proximity to its customers and take advantage of an even wider international diffusion.

This new direct market also represents an important stage in the development strategy of the Marseille helmet manufacturer, as well as for the other brands of the group (Bering, Bagster and Segura) which will also be able to take advantage of a new front of attack to distribute their products (fabrics, luggage, leather, etc.) and expand their customer portfolio on US territory. “SHARK had to consolidate its position on the American continent. This new challenge corresponds to our desire to grow internationally.” said the group's President, Patrick Francois. “By focusing on the notoriety and position of leading manufacturer that our group has been able to build in Europe, we could increase our development on this large market with enormous potential. We are therefore pleased that today North American customers can fully benefit from all our know-how through a vast range of products for motorcyclists".

With over 25 years of experience and present in more than 60 countries thanks to a network of over 5.000 points of sale, the French brand Shark is one of the world leaders in the motorcycle helmet market. Furthermore, it has always relied on the feedback it receives from its high-level riders to continue to innovate its products, offering every year a wide range of high-performance, safe and cutting-edge helmets, within the reach of all motorcyclists.