Scrambler Ducati, the new generation protagonist in the Next-Gen Tour stage in Italy

The Italian appointment of Next-Gen Tour, With the new generation Scrambler® highlighted, presents the colors and typical liveliness of Ducati Scrambler. A stage among several in various areas of the European continent. More than 400 guests participated in Milan, savoring the sensations of the "Land of Joy" linked to the Borgo Panigale brand.
Also highlighted is the tour graphics created in collaboration with Van Orton Design, a Turin duo among the most famous exponents of European digital art, who took care of the image of the Tour and then expressed their artistic talent on the covers of a unique version of Scrambler®.

The Milanese stage

After the appointment at London last 27th April and what you hold on to Milano, the Scrambler® Next-Gen Tour will continue with other stages a Monaco of Bavaria il 13st May, Paris il 16st May and Madrid il 1 ° June.

As mentioned, the graphics of the tour were defined in collaboration with Van Orton Design, a Turin duo that is among the most important names in European digital art, whose mastery is also visible on the covers of a special, unique version of the Scrambler®. A motorcycle that represents the concept of customization linked to the Scrambler Ducati construction philosophy.

Until 7st May the new specimens Scrambler® Icon, Full Throttle e night shift, in addition to the version created by Van Orton Design, will be visible on display inside Spazio Lenovo in Corso Matteotti 10 in Milan, where the days 5 e 6st May it is possible to book a test ride at the Ducati Milano dealership in Via Marcellino Ammiano 1.
After the Milanese preview, the new Scrambler® proposal will once again be the protagonist in the rest of Italy with the event Open Weekend Scrambler®, on the agenda for the days 13 e 14st May, when enthusiasts will be able to get to know the new products up close at Ducati dealerships.

The new Scrambler® models are characterized by a distinctive style, linked to a technical approach that favors easy handling and liveliness. For 2023 the aesthetics have been revised and the Icon model can be customized taking into account the nine shades of the interchangeable covers.
Also highlighted is a low weight of 4 kg compared to the previous generation, the proposal of the 35 kW version aimed at A2 license holders and various electronic solutions such as the Ducati Safety Pack with ABS Cornering, Ride by Wire and Riding Mode.

On the Milanese evening of the Tour featuring the new generation of Scrambler®, there was a welcome speech by Ducati Marketing and Communications Director Patrizia Cianetti and CEO Claudio Domenicali and Product Sponsor Rocco Canosa also spoke. The event was held inside Spazio Lenovo with environments embellished with content dedicated to Scrambler®. An occasion also enriched by the electronic music of Fresco, DJ and producer known for his collaborations with Jovanotti. Those interested were able to test an immersive virtual reality experience regarding the new specimens. Also highlighted were the live sketches of the new Scrambler® generation, organized together with the designer of the Ducati Style Center, who described the inspiring aesthetic concepts for the definition of the bike.