Scrambler Ducati Icon by Van Orton Design: a colorful work of customization [VIDEO]

In the video proposed by Ducati, on YouTube, an interesting customization project is described. The protagonist is the Scrambler® Icon by Van Orton Design, a unique model characterized by customized covers that offer a highly distinctive vision of the new generation of Ducati Scrambler.

Art and colors

The bike was the protagonist in the recent Italian stage of Next-Gen Tour in Milan, an initiative featuring the new generation of Scrambler® with its colors and liveliness.

The graphics of the tour were developed in collaboration with the Turin duo Van Orton Design, among the most famous exponents of European digital art, who in addition to taking care of the image of the Tour, expressed their artistic talent on the covers of this unique version of Scrambler®, highlighted in the video that summarizes the "behind the scenes" of the project. A motorcycle that represents the concept of customization inherent in the Scrambler Ducati construction philosophy.

A motorbike recently admired inside the Lenovo space in Milan, together with the new specimens Scrambler® Icon, Full Throttle e night shift.
The new models Scrambler® they are characterized by a revised, evolved and distinctive style, always in symbiosis with a technical approach that favors easy handling and liveliness. For 2023 the Icon model can be customized taking into account the nine colors of the interchangeable covers.

Among the interesting aspects are also a low weight of 4 kg, compared to the previous generation, the electronic solutions such as the Ducati Safety Pack with ABS Cornering, Ride by Wire and Riding Mode, as well as the proposal of the 35 kW version aimed at A2 license holders.

After the Milanese preview, the Scrambler® proposal for 2023 will once again be the protagonist in the rest of Italy with theOpen Weekend Scrambler®, scheduled for May 13th and 14th, at Ducati dealerships.
Returning to the Next-Gen Tour, after the appointments in London last April 27th and the recent one in Milan, other stops are also on the agenda: May 13th in Munich, May 16th in Paris and June 1st in Madrid.

Video: Ducati