A record-breaking 2018 for Suzuki Italia Moto: +17,7%

Suzuki – 2018, which ended a few weeks ago, was a record year for the motorcycle division Suzuki Italy which closed the year with an increase in sales, compared to 2017, of +17,7%.

A record 2018 for Suzuki

The increase in sales figures is the result of a series of initiatives carried out by Suzuki: a winning commercial policy, for example, but also clear prices and truly advantageous promotions for customers. In a market that saw registrations rise from 204.065 units last year to 218.963 in 2018, with an increase of 7,3%, Suzuki expanded more than double compared to the market, with an excellent +17,7% . The best-selling model was the V-STROM 650, just think that in the season just ended, sales of the V-STROM 650 rose by +15,9%. In the world of naked bikes, however, the GSX-S750, thanks also to its highly appreciated Yugen version, chosen by customers above all for its incredible ability to combine the performance of a four-cylinder in-line and the aggressive design of a modern naked. Among the 1000cc track super sports cars, the GSX-R1000 it placed third and confirmed itself as one of the most popular motorcycles in the sector on the Italian market. However, the greatest satisfactions for Suzuki in the 2018 vintage came from the scooter sector. The Hamamatsu company recorded an incredible +46% regarding this market segment, thanks above all to the "Burgman 400" effect which even marked a +72% compared to 2017. With these numbers, Suzuki's future appears decidedly rosy.