New Era signs an “Official Headwear Licensee” agreement with Ducati

Ducati and New Era announce their three-year licensing agreement. The Bolognese motorcycle manufacturer entrusts the historic American company with the creation of an exclusive collection of caps.

Since 1920 New Era has identified the sports cap, standing out for creativity, quality and originality. An American brand, known and appreciated throughout the world which boasts "cult" models such as the famous True Fitted 59FIFTY, or the 6-panel with a flat visor. Products of great quality and unmistakable in style and design, which have contributed to making this brand a precise reference and making an accessory like the cap a real trend. New Era is the official manufacturer of caps for the MLB (Major League Baseball), the NBA (National Basketball Association) and the NFL (National Football League). Baseball, basketball, hockey, football: the most important American teams "take the field" with the New Era snapback.

From today this brand is also linked to the world of motorcycling, offering the "New Era and Ducati Scrambler. The famous "59FIFTY" and "9FORTY Adjustable" models could not be missing from the collection.

The new New Era X Ducati caps will be available starting from April 2017 in Ducati Stores, in New Era stores and on the websites www.ducati.it and www.neweracap.eu.