MV Agusta, the home of Claudio Castiglioni lands in Canada

MV Agusta, the home of Claudio Castiglioni lands in CanadaMV Agusta, the home of Claudio Castiglioni lands in Canada

The Italian motorcycle manufacturer MV Agusta has officially released the news, confirming the arrival in Canada of the range of products also offered in Italy. It is one of the various moves, different from each other, to relaunch the symbol of the maison throughout the world of two wheels, starting with the presentation of the new mid-size MV Agusta F3. The country's market is very important in terms of volume of marketing and, therefore, this could prove to be an excellent choice for broadening consensus, catchment areas and turnover.

The introduction of the MV Agusta range in Canada took place after the change of ownership (from Harley-Davidson to Claudio Castiglioni) was completed, after all the bureaucracy was completed and after an official importer was identified, Motovan, with which a commercial agreement has been signed. Motovan will create a website, active starting from December 10th, which will allow interested riders to book their MV Agusta motorcycle.

Motovan will also be able to select a small group of high-level dealers across Canada, who will help spread the brand throughout the country and among all enthusiasts. The choice of the Italian motorcycle manufacturer was also born from the numerous requests received from Canadian motorcyclists. The MV Agusta range that will be marketed in Canada will also include the new MV Agusta F3, in addition to the better-known MV Agusta F4 and the naked MV Agusta Brutale (therefore a price list mirroring the European one), even if for the first year of sale they are not sensational results expected.

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