MV Agusta: a renovation project of the historic headquarters, thinking about the present and the future

An overview of MV Agusta on its business and future plans comes following the start of collaboration with the new partner, PIERER Mobility AG. A renovation of the building is also planned historic headquarters in Schiranna, Varese.

A story that has continued for over seventy years

The MV Agusta brand creates high-quality motorcycles, with attention to detail and designed to convey emotions. With over 78 years of history, this brand that has been a protagonist of competitions since its origins, has over time become an iconic brand while remaining faithful to its roots, with cutting-edge production maintained in the historic plant in Schiranna, near Lake Varese. A production hub spanning 130.000 square metres, Of which over 20.000 seats.
A further enhancement of the headquarters is on the agenda, considering a pioneering restructuring plan. Once the project is completed, the new headquarters will include innovative solutions from a technological and sustainability point of view, paying attention to the working environment.
The different departments, ranging from research and development laboratories, workshops and offices, will be entirely renovated and state-of-the-art, while preserving the historical charm of MV Agusta. A museum is also planned to remember what MV Agusta has done and transform the new company headquarters into an attractive center for motorcycling and MV Agusta enthusiasts.
Together with the headquarters, MV Agusta is also present in San Marino, where it is present CRC, MV Agusta's research center focused on design and engineering. Over 40 engineers and designers in the sector work together with CRC, using the most advanced technologies to create examples of art on two wheels created in the Varese plant.
MV Agusta currently has a potential annual production capacity of 15.000 units, with each model created by expert engineers in the sector, committed to every detail, using advanced technology.
The acquisition of a stake in the company's capital by PIERER Mobility AG represents a renewed determination, in view of ambitious commercial objectives. The brand now aims to distribute its products and services worldwide via a network of 180 dealerships selected by the end of the year, with a significant presence in North America and Europe, but also in South America and Asia, with 100 dealers currently operating in these areas. Each MV Agusta dealership depicts the brand where it is present, offering a customer experience with a high level of service and professionalism.