MV Agusta: adventurous atmospheres at the announcement of the Lucky Explorer Project [VIDEO]

The launch of the Lucky Explorer Project, announced by MV Agusta, represents an attraction for rally and off-road enthusiasts, with the transmission of the history and culture of the brand linked to the legendary African rallies. In a video proposed by MV Agusta Motor that past is recalled on YouTube.

Lucky Explorer Project

The project is driven by a spirit of adventure, continuing on the pages of a dedicated website and on an Instagram channel. Soon, as part of the Lucky experience, the preview presentation of two new adventure models with Lucky Explorer colors, available for online pre-booking from 23 November 2021according to the instructions.
News visible at the event EICMA at the stand M48 in hall 22 with the introduction of other aspects related to the Lucky Explorer project. The exhibition is accessible to the public from 25 to 28 November 2021.
Returning to the project, we want to bring together a community of enthusiasts around the themes of this initiative. In this regard, a section of the site dedicated to Lucky Explorer ambassadors has been developed, who will have access to special content and exclusive previews, being able to invite their friends to participate in the community and receive various updates on the products, as well as being able to start conversation threads on the Lucky Explorer forum.
Those evocative sensations offered by boundless horizons and memorable undertakings will be savored again, through the stories of men and engines told on Instagram and through a blog on the site, which will lead visitors to discover the heritage of the brand and its links with these experiences. Various perspectives are outlined from time to time, considering the initiatives, the riders, the characters, the pills and anecdotes, a historical factory tour, the communication of the period, as well as videos, memorabilia and contents.

Video: MV Agusta Motor
Image: MV Agusta