MV Agusta: introduced a Lucky Explorer Project

Announced by MV Agusta the launch of Lucky Explorer Project aimed at rally and off-road enthusiasts, with the transmission of the history and culture of the brand linked to the legendary African rallies.

The initiative

We want to bring together a community of enthusiasts around the themes of the project. In this regard, a section of the site has been created dedicated to Lucky Explorer ambassadors, who will have access to special content and exclusive previews, will have the opportunity to invite their friends to participate in the community, receiving various updates on the products, as well as being able to start threads conversation on the Lucky Explorer forum.
The sensations of boundless horizons and undertakings will be savored through the stories of men and engines, told on Instagram and through a blog on the site, which will lead visitors to discover the heritage of the brand and its links with these experiences. Different perspectives are outlined from time to time, considering drivers, characters, pills and anecdotes, historical factory tours, communications from the period, videos, memorabilia, contents and initiatives.
The project is animated by an already known spirit of adventure, developing on the pages of a dedicated website and on an Instagram channel. In a few days, as an evolutionary and prominent aspect of the Lucky experience, the preview presentation of two new adventure models with the Lucky Explorer colors is expected, available for online pre-booking from the 23 November 2021, as reported.
News shown at stand M48 – pavilion 22 with the introduction of other news regarding the Lucky Explorer project at the event EICMA, scheduled for November 25th to 28th.

Image: MV Agusta