MV Agusta: IMG new brand licensee for global expansion

Announced by MV Agusta the choice of IMG Licensing as a licensee to expand the global presence of the brand through a range of merchandising items.

Information

Initially, the product categories involved are: clothing, fashion accessories, video games and collectibles, as reported.
Timur Sardarov, CEO MV Agusta Motor SpA reported on the occasion: “IMG is the best possible partner to realize what we have in mind for our fans around the world.” Adding: “This strategic partnership will give a strong boost to our five-year expansion plan. MV Agusta is a deeply loved brand, an icon of design and style in the world of motorcycling. Working with IMG, one of the most authoritative specialists in the sector, will help us take the next step towards establishing our brand as a lifestyle brand thanks to a series of targeted and high-profile merchandising initiatives.”
Marcelo Cordeiro, Associate Vice President of IMG LicensingSaid: “MV Agusta is an iconic Italian brand that enjoys passionate customers who admire the brand for both performance and design. Among connoisseurs his bikes are considered nothing less than true motorcycling art. It is our intention to leverage IMG's global reach and extensive automotive licensing experience to extend the brand with a range of consumer products through a series of selective agreements, brand partnerships and collaborations.”
In the multi-year agreement, IMG will work in contact with MV Agusta to create a licensing program aimed at extending the brand and new lifestyle products that underline quality and innovation, technology and performance as well as the relationship with consumers and with the territory of this reality, as indicated.

Image: IMG Licensing