MV Agusta: Filippo Bassoli appointed new Marketing Director

The new one announced Marketing director di MV Agusta è Philip Bassoli, effective from 1 June 2020. Will report directly to CEO Timur Sardarov, dealing with the design and development of the marketing strategy connected to piano of relaunch and expansion already anticipated.

The announcement

Timur Sardarov, CEO of MV Agusta Motor SpA, welcomed Filippo Bassoli with pleasure into the team of the historic Varese brand, underlining his talent and his “extraordinary managerial skills”, in addition to his own “business-oriented creative mind”, precious for the development of the aforementioned growth strategy of the brand.
The same Philip Bassoli highlighted his passion for two wheels, understanding style and the iconic Made in Italy. Peculiar aspects of the MV Agusta brand. “When I was contacted for this position, I was thrilled to become part of a company with a fascinating history and one of the most recognized, loved and respected brands in the world”, he added on the occasion.
Fabio Bassoli was one of the first in Italy to give shape to web agencies and digital startups. For some years, marketing consultant and promoter of special projects in Ducati, WP and Dainese, he developed the Deus Ex Machina brand in Italy and internationally, serving as Global Marketing Director for some time.

Photo: MV Agusta