MV Agusta: a documentary to commemorate the 75th anniversary

Announced by MV Agusta Motor SpA the launch of a documentary connected to 75 anniversary of society. A collection of the emotions of eight well-known testimonials who have come across this brand in their lives and a look towards the future.

The documentary

A video of 50 minutes which contains memories, background and important testimonies, as well as a look at the latest generation of examples produced and a perspective vision of this reality, as mentioned.
The protagonists were carefully selected among relevant personalities in sectors similar to MV Agusta, spanning design, industry, lifestyle and motorsport. Faces that show passion for this house. Also highlighted is the work of Milestone's video game designers, authors of some of the most successful motorcycling titles, with the integration of MV Agusta models into the RIDE universe. “Gamification” represents an effective channel for reaching new generations.

The title of the documentary is “You see a bike” which together with the motorbike underlines the different way of seeing this vehicle. An always unique point of view from each protagonist and in turn a new perspective of MV Agusta, as indicated. This type of narrative emerges from the initial stages, enriched by the presence of those who intervene, anecdotes emerge about the relationship with this brand and motorcycling. So MV Agusta insiders also propose a company overview, giving space to what has recently been created.
Directed by Andrea Manenti and produced by Addiction-PianoB, the documentary film “You see a bike” was developed during the pandemic period between 2020 and 2021. The result is an immersion between the past and present of the brand and also perspectives aimed at the future. Filmed between Northern Italy, Australia and California, the protagonists include the founder and Chief Designer of Pagani Automobili Horacio Pagani; motorcycle designer and maker Roland Sands; the fashion entrepreneur Ottavio Missoni; stuntman Thibaut Nogues; the photographer Gigi Soldano; the legendary champion Giacomo Agostini; the champion Virginio Ferrari and the DJ and producer Carl Cox. Speakers for MV Agusta include CEO Timur Sardarov; board member Ratmir Sardarov; R&D Director Brian Gillen; the Marketing Director Filippo Bassoli and the Brand Director Marta Trezzi.

Photo: MV Agusta