MV Agusta, Castiglioni: “We have returned to the origins of the brand” [VIDEO]

The President speaks: "We want to sell less, but sell better by paying attention to details"

"Customization could be the future and therefore we decided to do it in house", while next year a new platform with a 4-cylinder engine could debut
MV Agusta, Castiglioni: “We have returned to the origins of the brand” [VIDEO]MV Agusta, Castiglioni: “We have returned to the origins of the brand” [VIDEO]

MV Agusta - EICMA it is one of the most important events for two wheels globally and is present among the highlighted Italian brands MV Agusta Motor. At the Milan event we met the President, Giovanni castiglioni, who spoke to us about the present and productive future of the brand: “At this moment the market has changed. We tried to understand what the MV Agusta brand meant to us. We are known for making excellent products, selling less but selling better, returning to our origins. We want to return to the search for detail. We have renewed our range, also focusing on fast touring and four-cylinder models. We are happy and continue to push on what is Italian".

"We want to aim to produce no more than 7000 units. The company grew during the years of the crisis when elite motorcycles gave way to entry level ones. Now luxury motorbikes are back in the limelight and that's what we do best. Customization could be the future and therefore we decided to do it at home, changing some details despite having a real MV Agusta".

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