Piaggio Museum: an exhibition celebrates 75 years of Vespa until 30 September [PHOTO]

With the exhibition “Cheer up. 75 years of successes and restarts”, until September 30, Piaggio Museum remembers the goal achieved by Vespa.

The anniversary and the exhibition

In the anniversary year, the 19 million of specimens produced.
The Piaggio Museum in Pontedera is safely accessible to the public thanks to the adoption of new access rules. Information on times and booking methods is available on the site. Meeting the requests of numerous visitors, the Piaggio Museum can also be visited online. Like the entire exhibition area, the room containing the temporary exhibitions has also been mapped, allowing a virtual tour from mobile devices, PCs or tablets.

The exhibition highlighted on the occasion includes over 200 images representative and connected to “Vespise yourselves”, a slogan that also represented a "linguistic revolution in communication". Photos and advertising campaigns sent fromPiaggio Historical Archive.

Images combined with messages left in common memory which, in addition to mentioning the daily life of the past, could recall memories experienced by enthusiasts. The space includes six thematic sections and each hosts a representative Vespa model and the recent special series is also highlighted Wasp 75th, proposed only for 2021 and with which the milestone is celebrated. Also stands out is a luminous work created by the artist Marco Lodola, “Vespa 75”, a unique piece in Perspex and neon.

Photo: Piaggio Museum