Ducati Museum, Prime Minister Renzi inaugurates the new permanent exhibition

Ducati Museum – Completely renovated to celebrate the 90th anniversary of Ducati, the Museum of the Borgo Panigale motorcycle manufacturer reopens in style with an inaugural ceremony in the presence of Prime Minister Matteo Renzi.

Claudio Domenicali, Ducati CEO, welcomed the visit of Prime Minister Renzi who, together with the President of the Emilia-Romagna Region, Stefano Bonaccini, and the Mayor of Bologna, Virginio Merola, visited the new Museum and met the guests, who attended for the ceremony. On the occasion of the inaugural ceremony of the new Ducati Museum, Prime Minister Matteo Renzi visited the renewed exhibition, as well as the Ducati Style Center and the Motorcycle Physics Laboratory. The Premier was able to admire the motorbikes that have made the history of this company, but also the current ones and some exclusive previews of the future. Products which, due to their technology and unmistakable design, contribute to making Ducati an example of "made in Italy" excellence.

The renovation project of the Ducati Museum, which boasts over 40.000 visitors a year, was one of the many activities that the Borgo Panigale motorcycle manufacturer activated to celebrate its ninetieth anniversary since its foundation (1926-2016), confirming the great value what history and product represent for this prestigious brand and for the entire community of enthusiasts and fans who have always been an active and fundamental part of it. Characterized by a very modern concept in which the color white dominates, the new Ducati Museum offers the product center stage, keeping part of the motorcycles on display dedicated to the racing world. Each motorbike present in the Museum is treated and presented as a true work of art, a story told with a language made of shapes and colors and emphasized by dedicated installations. Through the exhibition, the installations and the colours, the fundamental values ​​of the Ducati brand are presented, namely: style, sophistication and performance. In its new guise, the Ducati Museum offers a journey into the myth of this historic company, where every single motorbike is conceived, designed and created to provide unique emotions

The new Ducati Museum hosts 44 motorcycles, of which 26 racing and 18 road. The area dedicated to series products is divided into four rooms, and each motorbike is presented and displayed with the relevant technical data sheet, the description of the individual components on display, all emphasized by original artistic installations, which make the exhibition even more current and thrilling. An example for everyone: the structure of the DNA that accompanies the Ducati 916, symbols that aim to represent the founding values ​​of the Ducati brand, expressed in a superlative way by the stylistic and technical masterpiece created by Massimo Tamburini, the undisputed progenitor of a new generation of sports motorcycles. The new Ducati Museum offers the experience of an intense adventure, in which each motorbike becomes a true object of art and worth experiencing; a real journey made of passion and discovery, with new horizons yet to be discovered.