Motul and SWM Motorcycles join together to bring a myth back to life

Motul – Motul and SWM have signed an important commercial agreement. Motul Italia and SWM Motorcycles have signed a collaboration aimed at reviving a historic brand of Italian motorcycling, known and appreciated internationally.

Motul will supply SWM with lubricant and motorcycle maintenance products. The products of the 5000 and 7000 line will be adopted as original equipment on all SWM models that enter production. “Motul is honored to have been chosen by SWM to actively collaborate in the relaunch of a brand that has made the history of motorcycling.” he has declared Marco Baraldi, general director of Motul Italia. "Regularity and trials have been the cornerstones of a presence on the racing fields which has allowed the Italian company to win not only prestigious international titles, but also the hearts of countless enthusiasts." “At SWM – added Massimiliano Lunardi, marketing director of Motul Italia – we offer all our experience, sure of being able to realize the dream of all motorcyclists who have long been waiting for the rebirth of this glorious brand. "

"The agreement between SWM and Motul will allow us to develop our motorbikes with lubricants and products that have always been at the forefront of the motorcycle field.He said Sandro Caparelli, International Sales manager of SWM and Ennio Marchesin, Marketing, Communication & PR manager of SWM. "The collaboration with one of the most important global groups in the field of lubrication, in addition to contributing to the image of our products, will bring important advantages to our customers in Italy and throughout the world both in technological terms and in terms of international networking".