Motor Bike Expo: “The Art Of Kustom” arrives in Verona

The great attention that Motor Bike Expo reserves for the world of customization does not only concern motorcycles and accessories, but all the forms of art that make objects unique and special. An expression rooted in custom culture is undoubtedly that of helmet customization, of which the 70's Helmets company represents one of the most authoritative exponents in Europe. The tenth edition of Motor Bike Expo in Verona coincides precisely with the anniversary of the ten years of activity of 70's, it is from here that the idea of ​​bringing the best oriental artists of custom painting and pinstriping to the visitors of MBE 2018 was born, creating a real contest which takes the name of “The Art Of Kustom”.

The project will compare eight top artists from the East (Thailand, Taiwan and Japan) and the challenge consists in the creation of a livery celebrating the tenth anniversary of Motor Bike Expo and 70's Helmets. The helmets created by the artists will be evaluated on Saturday by a jury made up of prominent figures from the world of customization. The Art Of Kustom and 70's Helmets will be in a single area in pavilion 3, where visitors will be able to see the creations brought by the artists, the helmets made for the contest and above all admire these masters of customization at work.

The list of artists who will compete in the "The Art Of Kustom" contest leaves no doubt that it will be one of the Motor Bike Expo events not to be missed. Guests will be present at MBE as early as Thursday 18 January; on the evening of Friday 19th January they will attend an exclusive party at the 70's headquarters in Vicenza and finally, on Saturday 20th, they will participate in the awards ceremony of the first "The Art Of Kustom" at the Monster Energy stage in pavilion 1 .