Motomorphosis arrives in Milan with the exhibition Education makes its way

Motomorphosis – It opened its doors last night, at the Palazzo della Lombardy region, Education makes its way, the branded exhibition Motomorphosis, which will remain open until 13 February 2019.

What is Motomorphosis

Motomorphosis is a project that since 2009 has been committed to disseminating the topic of education, safety and road mobility throughout the Italian national territory. Motomorphosis, together with institutional and commercial partners, promotes and supports initiatives, educational and didactic research actions, events and artistic competitions that tell and showcase the fascinating world of the motorcycle. The two wheels (even non-motorized) are the symbol of Motomorphosis, chosen as a means of communication due to the greater exposure to the risks of cohabitation and road sharing.

But this does not mean that the message must and does not want to be addressed only to bikers and cyclists: rather above all and also to those who share the road every day. Artists, designers, manufacturers, institutions, companies, sponsors, enthusiasts, students are called upon to support the spread of the culture of safety, making their own contribution both as citizens and by actively participating in the proposal for the creation of designer motorbikes starting from a silhouette designed exclusively for the association by Pino Spagnolo, a reference name in the field of Design.

Motomorphosis seen by Attilio Fontana

The president of the Lombardy Region also took part in yesterday's inauguration, Attilio Fontana: “Once again Milan proves to be the nerve center for the world of two wheels – he told us exclusively -. Above all, it tries to send messages aimed at the theme of safety, the correct use of the motorbike, the pleasure of using two wheels and this time it does so through art to convey certain messages in a conventional but effective way. Circulation in Milan with motorbikes would be useful to make traffic flow. Milan loves motorbikes and the fact that EICMA is growing more and more and involving our city more means that the love for motorbikes is strong here in Milan”.

“The introductory video was very nice because it manages to convey very clear and engaging messages to those who see it,” he added. The echo of EICMA still resonates through the streets of the city: "It was a great success and I believe that thanks to the work of president Dell'Orto, who is carrying out some very nice initiatives, they will make this event grow further."