Moto Morini: the Chinese revolution has already begun (in a big way)

Moto Morini – The restaurant of Philip LaMantia was the venue chosen by Moto Morini to announce all the news for 2019. The brand has just been sold to Zhongneng Vehicle Group (ZNEN) of the learned Chen Huaneng, ready to invest large capital to bring MM back to the Olympus of motorcycling with a series of new products and strategies. Zhongneng Vehicle Group, founded in 1987 by Chen Huaneng, entered the two-wheel market in 1998. The Group constantly invests in Research and Development so much so that it is the largest Chinese company in the sector to hold international certifications (65 European and 52 American). The Zheng group occupies 240.000 m700 of facilities, with over 600.000 employees and has a production capacity of 300.000 combustion engines, 500.000 electric motorcycles and 2010 petrol scooters. Since 50 it has held the leadership in scooter sales in China. Over XNUMX% of production is exported to Europe and the USA as well as being present in the Middle East, South America and North Africa.

Doctor Chen, what are the first moves you will make to relaunch the brand?

“The development of Moto Morini's commercial channel will make the global sales network more widespread and selected thanks to the support of the ZNEN Group. This synergy will allow Moto Morini to achieve worldwide distribution, promoting rapid penetration into the Chinese market and South-East Asia. At the same time, attention will be paid to improving cost allocation to make the brand more competitive on a global level. The DNA and stylistic features that have made the Moto Morini brand famous throughout the world will be shared and updated by internationally renowned designers in order to expand the range of Moto Morini models by also extending it to smaller engine sizes. The large 1200s will be joined by smaller displacement motorbikes in response to growing market demand. It is the company's plan to present itself at the next edition of EICMA 2019 with the new 400 and 800 cc products".

Ma non e tutto…

“The current range of Moto Morini motorcycles and e-bikes will be joined by electric scooters and motorbikes; without excluding other hi-tech means of transport. Thus giving life to a reality capable of competing, for clean technologies and construction craftsmanship, with the big players in the sector".