Moto Guzzi: the Mandello del Lario brand highlighted at the London Design Festival [PHOTO]

Moto Guzzi under the spotlight at the multi-sensory event “Touchy Smelly Feely Noisy Tasty” at the Londoner Coal Office, the headquarters of the well-known designer tom Dixon.

The event and the protagonists

Three examples, in particular, appear as integral elements of the display designed by the British designer for the London Design Festival 2019, held from 14 al 22 September 2019.
We start with the unique and exclusive model of Moto Guzzi V7 “Tomoto” signed by Dixon himself, the result of the mix between “motorcycle art and industrial design”, as reported. Exemplary that, together with the new one Moto Guzzi V85 TT, was admired in the innovative creative hub in Bagley Walk, always taking up information relating to the event.
Returning to “Tomoto”, it is an aesthetic interpretation of the note Moto Guzzi V7III, which features a hand-painted logo using a shocking pink colorway. Technologies and a finely refined design considering the front light unit inspired by the lamp Fin Obround by Dixon himself, the raw aluminum workmanship and the laser-cut rims with an original graphic-geometric pattern. Together with the aforementioned V7 even the sports one V9 Bobber, then the Moto Guzzi V85 TT. The latest creation created by the historic Italian manufacturer. A Classic Enduro that presents details, elements and characteristics that hark back to the production of the 80s, with contemporary technologies and systems as well as a connotative DRL (Daytime Running Lights) light signature that recalls the eagle of Mandello del Lario.

Photo: Moto Guzzi