Monster Energy: petrol for the 2018 edition of Motor Bike Expo

Two large companies working to create a unique wind. Monster Energy will be alongside Motor Bike Expo, the largest fair in the world dedicated to customized motorcycles, to support as the main partner the realization of the scheduled 2018 edition at Veronafiere from 18 to 21 January.

This new partnership helps drive the experiences that Motor Bike Expo makes available to its visitors and promises to deliver even more excitement at the event. In Hall 1, visitors will find the Monster Rig where Monster Energy will hold its daily operations. Most exciting of all will be the Rig Riots that will take place during the four days of the show, where visitors will be able to win Monster Energy products, t-shirts and memorabilia signed by the Monster Guest Stars. Live DJ, monster girl it's a Monster Bar they will make visitors feel immersed in the party all weekend long.

A motorbike built by the customizer Danny schneider (Hardnine Choppers), to be precise the famous “FXR$” green which made its world debut at MBE 2017, will be hosted at the Monster Rig photography booth. Fans will have the opportunity to sit on the bike – raised in a wheelie position – and be portrayed in the same signature pose as Danny. Right next to the Monster Rig will be the brand new Monster Stage. This stage, complete with motorcycle ramps and 5×3 LED screen, will serve as the main stage for the awards ceremonies for the major competitions on Saturday and Sunday. Visitors are advised to keep the announced times in mind so that they can visit the Monster Stage, in pavilion 1, on the occasion of the awarding of the prizes linked to the contests MBE Award, Magazine Award, Custom Chrome Europe – Italian Championship, The Art of Kustom e Lowride Bike Show.

Monster Energy will also be the main partner of Paint & Petrol, the exclusive gala event that will be held at the Palazzo della Gran Guardia in Verona on Thursday 18 January. This special evening, dedicated to company executives, customizers and the national and foreign press present at MBE, will be elevated to an even higher level thanks to the collaboration between Motor Bike Expo and Monster Energy. Monster will offer drinks at the Monster Bar and play music that will increase the energy with which MBE usually begins its journey while the Monster Girls will welcome guests.

Motor Bike Expo 2017 saw the presence of 160.000 visitors, once again confirming the constant increase in the public. 690 exhibitors participated in a covered area of ​​79.000 square meters divided into seven exhibition pavilions and an additional pavilion used as a paddock.