Moard: the first world motorcycle design show arrives in Milan

From May 3rd to May 5th Milano will become the world capital of motorcycle design, in fact, it arrives in the Milanese capital Moard, the first show in the world dedicated to motorcycle design.

He will be the historian Ice Palace of Milan to host the event with: global producers, designers and innovators, in a sensorial story of experiences on the motorcycle. Moard is the acronym of “Motorcycle Arts & Designers” and it is the first interactive and emotional exhibition that details the creative and technological process necessary to forge the most romantic of means of transport. They will be present 30 exhibitors who have chosen the new format with which to tell the universe of motorbikes. The idea comes from Emanuela Von Dutch Conti, who conceived Moard with the production support of his partner Giulio Costantini, founder of the creative space Lanificio di Roma, and with the collaboration of Ola Sthenegard, chief designer of Indian Motorcycles. Together with the American brand, among the world manufacturers present on the Moard stage, they are ready to reveal the behind the scenes of their models, including: Ducati, Yamaha , Honda, Rhizome, SC Project e Vemar. Another preview comes from the Monster racing department, which is exhibiting in Milan the MEYM46 2019 replica of the motorcycle and helmet of the most beloved of motorcyclists: the newly forty-year-old Valentino Rossi.

There will also be a very special event: the “Taste Design Course”. This is an activity personally supervised by chef Gabriele Ciocca: on the 1st floor and on the terrace, seven chefs and numerous kitchen and restaurant businesses offer visitors a new concept of quality sensorial experience, inspired by the universe of the motorbike.

But there will be many activities that will take place during the three days in Milan. There will be DJ sets by Italian and European artists, as well as guests and well-known names, united by a passion for motorcycles.