Milan turns red: here is the new Ducati Flagship Store

Ducati he has a new home. In recent days, in fact, a Milano, in via Marcellino Ammiano 1, the new one Ducati Flagship Store. Not a simple shop, but a prestigious location that embodies the world and style of the Borgo Panigale manufacturer.

Developed over a total area of ​​2.100 m1.400, the new Ducati Store in Milan is spread over three floors, of which 700 mXNUMX is used as a showroom and XNUMX mXNUMX as a workshop: inside you can find the entire Ducati range and the wide assortment of accessories and clothing, with an area dedicated to the Land of Joy, the Scrambler Camp, where the entire Scrambler world is displayed, including motorbikes, accessories and clothing.

"Milan is the world capital of fashion and design and Ducati makes style one of its fundamental characteristics. For this reason it was absolutely necessary to have a Store in the city that adequately represented it - commented Claudio Domenicali, CEO Ducati Motor Holding -. In this beautiful new Store our enthusiasts will be able to see and purchase their dream motorbike up close in a large and comfortable environment where all the values ​​of the brand are best expressed".

"We wanted to dedicate to this city, a symbol of dynamism in Italy, a large, quality space that can best represent the world of values ​​of Ducati and Scrambler and welcome all the numerous fans of our brand. The New Ducati Milano Store also offers a structured and organized service area with 9 workstations - he added Andrea Buzzoni, Global Sales and Marketing Director -. After yesterday's inauguration we are giving an appointment to all Milanese enthusiasts for the first open house scheduled for Saturday 18th and Sunday 19th November, where it will be possible to see all the new Ducati products from the 2018 range".

"We have been selling Ducatis for 25 years and we worked hard to create this Store. In Sesto San Giovanni we have our historic shop but now, finally, we have this point of sale in the heart of the city which we are sure will satisfy the needs of our current and future customers”, he instead said Attilio Pogliani, owner of the Store.

The inauguration evening was attended by numerous VIPs and guests from the world of entertainment and the world of Ducati, including Claudio Domenicali, CEO of Ducati; Andrea Buzzoni, Global Sales and Marketing Director accompanied by the owner Attilio Pogliani; the official Ducati riders Andrea Dovizioso, Jorge Lorenzo, Michele Pirro, Danilo Petrucci, Casey Stoner e Chaz Davies. The inauguration of the new Ducati Store in Milan was also an opportunity to show the public three important 2018 Ducati innovations: the Scrambler 1100, Multistrada 1260 , Panigale V4. A beautiful party of style, engines and music that ended late at night after the performance on the console by the well-known DJ Fernanda Lessa, which animated the event until late at night.