Michelin Destinazione Emilia: a new paper guide dedicated to the provinces of Parma, Piacenza and Reggio Emilia

A journey to the land of flavours, colours, sounds and good food. An itinerary set also following the suggestions of a dedicated guide. The new Michelin map guide Destination Emilia represents an opportunity for those who want to venture into the provinces of Parma, Piacenza e Reggio Emilia, also following the paths of good food.

Discovering new itineraries

Philippe Orain, editorial director e Chief Editor of the Green Guides Michelin , regarding the new Cartoguida, underlined how it represents “a response to the growth of food and wine tourism in this area and is consistent with Michelin's objective: to promote mobility while offering the best travel experience.”
A precious source of information, as the director himself added Emilia Tourist Destination, Pierangelo Romersi, defining this Cartoguida Travel and Food Map “a tool full of information for tourists who will be able to choose based on their preferences and through intuitive graphics among the multitude of opportunities”, considering the different potentials of the territory.
Food and wine tourism is also a growing phenomenon. The same quality restaurants have become coveted tourist spots linked precisely to the so-called Taste Tourism, as reported by a study conducted by JFC. An analysis that highlights the related activities of the territory taken into consideration by Emilia Tourist Destination, which comprises restaurants 8 starry and 11 gourmand drinks. An induced amounting to approx 12 million euro the year, with almost 200.000 units and a total budget of 11.920.000 euros in 2018, according to released data.
Therefore, not only food and products of the land but also itineraries among reliefs, historic buildings, panoramas full of attraction. Captured by nature and emotions, experiencing each stage a little at a time.
The new Michelin map guide Destination Emilia Parma, Piacenza and Reggio Emilia was introduced to Valli Theatre di Reggio Emilia and, through direct graphics, highlights the most interesting points to visit. The places to enjoy different experiences within the provinces featured in this volume. Art, tourism, gastronomy products, there are different themes for a varied array of palates and travel lovers.