MA-FRA: the innovations introduced at EICMA 2019 [INTERVIEW]

A EICMA 2019 the brand is present MA-FRA. A well-known name among enthusiasts and sector experts, it offers a varied overview of solutions for cleaning and protecting two- and four-wheeled vehicles.

The interview

Met on the occasion Marketing & Communication Manager di MA-FRA, Francesco Di Florio. “MA-FRA has been present at EICMA, which is the most important exhibition at national level and one of the most important at international level, for many years now”, he immediately points out Di Florio. “And we present ourselves with our entire offer which goes from the MA-FRA line, dedicated to those who want a good compromise between price and effectiveness of the product and final result, to the #Labocosmetica line in its entirety of the range. We can say today truly complete. From products used to pre-wash the motorbike, up to the more specific products relating to the protection of the motorbike, once it has been cleaned and polished to perfection.”
A nanoceramic protection, as highlighted, durable against abrasion and acid rain, for example. In short, against all the factors that can create problems for the motorbike over time.
Professionals will also be present to give useful advice and answer questions from old and potential new customers. Questions that vary from the various methods to always keep your motorbike tidy and clean, to the methods to resolve various aesthetic problems such as stains on the bodywork, on the saddle or on the rims. The discipline of detailing is also highlighted, which links the skills of body shop workers and washing specialists, as explained again on the occasion.