LS2 Helmets "allies" in Italy with im-possible communication

LS2 Helmets – The Spanish company LS2 Helmets has chosen the Milanese agency im-possible communication for the development and management of communication activities, events and media relations for Italy and Spain.

LS2 Helmets has been operating in the protective helmet sector for over twenty years, having started its business in 1990. Today the company produces more than 2.000.000 helmets per year, distributed in 86 countries around the world. In Barcelona, ​​where the company's headquarters are located, an innovative range of helmets was created, in perfect harmony with the needs and demands for quality and safety coming from the difficult and competitive European market. The LS2 Helmets project involves the consolidation of the brand in the main world markets including Italy and Spain. To achieve and maintain this objective it is essential to produce cutting-edge helmets, which make innovation, safety and style their strong points. The 2016 collection presents a wide choice of models and graphics capable of satisfying the tastes of a demanding and diversified public.

The project created by im-possible for LS2 Helmets will work 360° on communication activities, telling the 2016 collection to the two-wheel sector press, but also to the lifestyle press, by planning an advertising campaign on the most suitable media for Brand Awareness of the brand, it will support participation in automotive sector events and will not fail to attend some selected events in the fashion and design fields.