#Lookforward: TIM and Ducati "pass" through Naples

#Looks ahead – After Padua, Bologna and Bari, the #Guardaavanti campaign signed by TIM and Ducati passed through Naples with the patronage of the Municipality of Naples, the Campania Region and Asaps, and involved the city to reflect on the issue of the improper use of cell phone while driving. The protagonists of the Neapolitan stage were the students of six Neapolitan schools who went down to Via Toledo and Piazza Dante to experience firsthand the importance of paying attention when driving and at the same time interacted with citizens, passers-by, traders and onlookers. , with various "active" communication actions. One of these saw them in action as very young policemen, observing Neapolitans behind the wheel: in an hour, the students "caught" 95 people driving cars while using their cell phones at the same time. As many as 72 of them were busy talking on their cell phones while driving while "only" 23 were busy chatting or writing text messages. Among the curiosities of the day, from a questionnaire administered to 388 students, it emerges that 50% of the children have used or still use cell phones while driving bikes, motorbikes or cars, 22,4% admit to having had an accident at least once caused by distraction, 45% of children admit to having risked accidents due to their cell phones, 87% of children do not have a good example at all given that they have noticed, at least once, their parents driving with their cell phones.

The stage saw two DOC Neapolitans as testimonials, Gigi and Ross, hosts of the TV show "Made in Sud". The two, together with the kids, took part in the fun and awareness-raising activities on the theme #Guardaavanti. Between laughter and fun, they also reiterated to the children the importance of not being distracted while driving for safety. In the main streets of the city, the young people carried out awareness-raising activities among motorists queuing and gave them "cell phone storage bags" inviting them to put away their phones while driving and interacted with passers-by with interviews and candid cameras on the theme #LookAhead. In the video you can see the Bari stage starring Andrea Iannone.