A new FILA collection launched in collaboration with VR46 Riders Academy at CUPRA Garage Milano
A mix of sportiness and lifestyle
Il CUPRA Garage Milan of Corso Como 1, a few months after its inauguration, becomes the venue for an event FILA, a well-known Italian sportswear brand. Launched there spring-summer 2022 collection in collaboration with VR46 Riders Academy.
The news
In the space CUPRA Garage Milan the characteristics of the collection introduced by emerge FILA, a symbiosis between sporting liveliness and lifestyle taste. The competitive panorama of two wheels is recalled and an interesting sharing of values also emerges such as passion, commitment and research which concern both FILA and the VR46 Riders Academy founded by Valentino Rossi, but also the brand itself CUPRA.
The space is defined to underline the essence of the CUPRA brand, the union between performance and distinction. There are design elements such as the copper block wall, which is a connotative material of the brand, or on the ceiling the reference to the connection with the electrification of the automotive panorama.
Among the well-known faces present: Alessio Salucci, Team Director Mooney VR46 Racing Team and the four riders, Luca Marini, Marco Bezzecchi, Celestino Vietti Ramus and Niccolò Antonelli, involved in the MotoGP and Moto2 series. CUPRA and VR46 Riders Academy share aspects such as team spirit, performance and prospective goals; factors that underlie collaboration between brands.
Considering the partnership of CUPRA and VR46 Riders Academy, the location was selected for the launch of the FILA collection.
Photo: CUPRA
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