Kawasaki: a new company, ten electric or hybrid motorcycles by 2025

During a press conference on October 6 in Tokyo, the president of the new company Kawasaki Motors, Ltd., Hiroshi Ito, spoke about the established reality and possible developments. Among the proposed innovations a two wheels, there are specimens with power supply o hybrid. Also mentioned a hydrogen powered engine prototype.

A future of sustainable growth

The new company, created to offer high autonomy, flexibility and speed in the decision-making process on new products and the use of innovative technologies, will focus production on two wheels, four-wheeled off-road vehicle, Jet Ski watercraft e engines of general use. Developments accompanied by always eco-compatible processes, considering the production experience and the use of innovative and sustainable energy resources.
As mentioned recently, another aspect of this change includes a new visual identity with the global adoption of River Mark, a symbol linked to Kawasaki and its interesting creations since the 70s.

Together with these new features, from Italian branch of Kawasaki It should be noted that Sergio Vicarelli concludes his professional career after several years. The new Sales & Marketing Director is Riccardo Bertaggia, who comes from consolidated experience with well-known brands in the motorcycle branch. After a period of coaching in recent months he took over the position on 1 October.

Another interesting aspect of the new corporate strategy concerns sustainable growth, increasing corporate strength and brand value to reach an expected net revenue of 1 trillion yen by 2030, according to indications.
One objective is the introduction of ten electric or hybrid motorcycles by 2025. The plans also include the creation of five new four-wheel off-road vehicles powered by alternative energy sources in the coming years. During the presentation and recently, examples were cited such as an electric two-wheel vehicle, a hybrid motorcycle combining petrol and electric energy and a first version of a prototype hydrogen-powered engine created based on the engine linked to the Ninja H2.

In summary, the average annual introduction of 16 new two-wheeled models by 2025, focusing attention on premium sectors with a marketing activity that underlines the tradition and progress of the brand.
The new reality will also deal with the development of technologies such asartificial intelligence, the integration of radar technology and customer-dedicated interfaces such asRideology app di Kawasaki. Developments linked to investments in planning and design, together with an intensification of the use of digital twin simulation technology. The company is already committed to the concept of connectivity and the interaction between human user and product.

Photo: Kawasaki