J Jeans Goes Faster: Yamaha and Jeckerson marry style and love for travel

J Jeans Goes Faster – Respect for tradition, passion for style and love of travel are the values ​​that Yamaha and Jeckerson have in common. We at motorionline.com were there at the presentation of the partnership between the Tre Diapason brand and the famous clothing brand. Right in the heart of Milan, a few steps from Piazza del Duomo, we were able to savor this passion for style and travel that the two brands embody.

Both, through their products, aim to meet the needs of modern man, always maintaining a unique and personal elegance. And it is precisely from this concept that the “J Jeans Goes Faster” project was born, starring the youngest brands of the two companies: Faster Sons, a philosophy that combines retro style with cutting-edge technology, and J Jeans, the trendiest brand in Jeckerson. To launch this important collaboration, together with an on/off-line communication campaign, a "Fashion Gathering" took place in the Jeckerson flagship store in Milan where the Yamaha the "style philosophy" that unites the two brands. The XSR 700 will continue to be the protagonist in the windows of the main J Jeans single-brand stores, located throughout Italy, until September, further consolidating the harmony of values ​​between J Jeans and Faster Sons.

“J Jeans Goes Faster” thus consecrates, in a completely spontaneous way, the collaboration between the two houses in the name of new trends and technology, heritage and innovation, Yamaha and Jeckerson being two companies that have the same genetic code: elegance, refinement and style combined with power, speed and competitiveness.