The incredible Harley-Davidson “Discover More” journey is about to begin

The incredible journey of Harley-Davidson “Discover More” is about to leave, the countdown to May 5th has now begun. The itinerary of more than 20.000 kilometers will travel along the most beautiful and incredible roads in all of Europe, the Middle East and North Africa, through over 30 countries, and the protagonist will be theHarley-Davidson Street Glide.

This sort of “world trip” is for sure one of the most significant traveling events never organized by the Milwaukee company and will involve over 50 specially selected riders from all over Europe, the Middle East and North Africa. The motorcyclists who will participate will be social media fans, celebrities, journalists and well-known faces in the motorcycling scene. The purpose of the trip will be to demonstrate the incredible experiences that can be had on the roads all over Europe, the Middle East and North Africa.

To document the tour, a partnership was activated with the creative production agencies KngLAD and itdrewitself to capture the most exciting moments. In practice, a team made up of 3 men from the production will film every phase of the journey, record the incredible stories of the riders and create captivating content capable of communicating and showing the emotion and thrill throughout the journey made in Harley Davidson. The all viewable from the website www.hd.com/discovermore, in a mix of photos and videos of the tour with real-time updates, also through social networks.

The final stage of “Discover More” will see the Street Glide arrive at the event European Bike Week, in Austria on September 6, 2014. “Discover More” riders will be able to celebrate the culmination of the tour with thousands of other enthusiasts at the largest motorcycle festival in Europe.

The detailed route, country by country, and the names of the pilots will be announced in due course. You can participate in discussions on social media using # DiscoverMore2014 and obviously using the “discovermore” website already mentioned previously.