The Factory Custom is the protagonist on the stage of the Motor Bike Expo

factory-custom – In more recent years, motorcycle manufacturers have understood that their customers wanted something more from the models offered as standard. The "custom made" philosophy, made to measure for the customer, has left the specialized workshops to arrive in the catalogs of original parts and accessories. And at the stands of the brands, which often offer special series and "factory custom" events at events to demonstrate the possibilities of customizing their motorbikes.

Since its first edition, the Motor Bike Expo has been a privileged showcase for the world of specials. This is why from 20 to 22 January brands such as BMW Motorrad, Ducati, Moto Guzzi, Moto Morini, Royal Enfield, Scrambler and Triumph will be present in Hall 4 of the Motor Bike Expo. The five models of the R nineT range and the valorisation of the heritage have led BMW to look into a previously little-visited world. Thanks to the collaboration program with some of the most important international customizers, in addition to the new R nineT Pure, Racer and Urban G/S in the renewed BMW stand you will find the R nineT special interpreted by Radikal Chopper with Lowride magazine; and the radical views of the American Church of Choppers.

Ducati will stand out with the Diavel and XDiavel families, plus some special surprises. Which will also not be missing in the unmistakable yellow containers of the Land of Joy. In fact, Scrambler will participate with its standard bikes and the two new Desert Sled and Café Racer. The Land of Joy will be enriched this year with the new Scrambler web radio and a corner dedicated to the virtual reality experience. By wearing the visors, guests at the Scrambler stand will be able to virtually configure their desired Scrambler.

Moto Guzzi will also focus heavily on customization by fielding two examples of customized V7s with the Garage catalog of parts and accessories. Alongside the new V7 III Special and the V9 Roamer and Bobber with revised ergonomics, you will find a pair of majestic MGX-21s, Mandello's baggerm designed for America. The “Lord of the Bikes” program will have a dedicated corner that will showcase the V9 Speranza and Revenge, built in just two weeks by Anvil and Dino Romano respectively.