The best of the best is the Ducati 1199 Panigale

La 1199 Panigale, family icon of style, innovation and technology Superbike Ducati, was evaluated by the expert eye of 37 members of the jury red dot award, one of the largest and most prestigious international design competitions, obtaining an important recognition in the "product design" category, the title of "red dot award: best of the best".

An award deserved thanks to the creativity, innovation of the project and the strong emotional impact that the Panigale had on the competent jury. As many as 4.662 products were presented for the 2013 edition of this important design award, subjected to a demanding selection, which saw the "red from Borgo Panigale" emerge and establish itself, confirming Ducati's value on the international design scene.

Monday 1 July, in the suggestive Aalto Theather ad Essen in Germany, the Gala took place red dot award in which the most important names in international design participated and where the conclusion of the 2013 edition of the competition was celebrated. The awards ceremony evening has always seen the presence of a significant international audience, which can enjoy the display of the products selected by the jury, including the Ducati 1199 Panigale, the undisputed star of the evening.

The 1199 Panigale will, however, be exhibited for four weeks in red dot design museum in Germany and in an exhibition in Tawain, for a year the exhibition at the beautiful structure in Singapore. The red dot design award it is the only international award that has two large design museums in Germany and Singapore, intended to give further visibility and prestige to what, every year, the competition jury considers to be the most original and worthy proposals in terms of design .

Cutting-edge technology and aesthetic research have created a work of art that goes beyond the boundaries of two wheels, also destined to be admired around the world for its unmistakable style. The Ducati 1199 Panigale renounces even the smallest detail that is not functional to maximum performance; the result is a motorbike with lines and perspectives conceived and designed to achieve aesthetic perfection.

Shapes therefore emerge that capture the light and communicate all the dynamism of a solid but agile body, elegant and powerful at the same time. A streamlined harmony that runs from the front fairing to the tail of the bike, where the rear light is artfully placed in the sharp tail. The voids complete the shapes, the LED headlights become a surface for the front air intakes. The engine and exhaust allow themselves to be caught by the gaze and then disappear, in a game of references between what is seen and the bold absences. The result is a design that expresses the essence of beauty in every finish. The new Ducati 1199 Panigale is the celebration of Ducati design, recognized by all as the maximum expression of motorcycle aesthetics.

"The red dot award: best of the best is recognition for work that has involved all of Ducati R&D for over 3 years - commented Andrea Ferraresi, Ducati Design Center Director, during the awards ceremony – . Furthermore, being included in the award's roll of honor places this product and Ducati in the history of Product Design. Every single component of this project was created and designed to respond in a "performance oriented" way to a specific function. All these components, together, form a harmonious, beautiful, light product. How a Ducati should be."

Prof. Dr. Peter Zec, founder and CEO of red dot, wanted to highlight how strong design ability and economic success go hand in hand: “The winners of the red dot award: product design 2013 are the protagonists of the strong development in the design culture and industry. These last few days have worked hard for us to be able to select the best and most deserving design. Often it is just a detail that makes the difference and shows the special quality of a product. All these creations have been evaluated and examined by the expert and critical eye of the international red dot jury”.

The red dot design museum of Singapore extends over an area of ​​4000 m2000, hosting over 2 products within the largest world exhibition of contemporary design. From 28 to 2013 July the museum will host the traditional exhibition of the winning products of the XNUMX edition named “Design on stage-winners red dot award: product design 2013” and enthusiasts will be able to find the latest trends in this singular and prestigious exhibition. Obviously the Ducati 1199 Panigale will be part of the exhibition and visitors will be able to admire up close the originality and innovation of the design of this motorbike, winner of this important title, in the particular and extraordinary atmosphere of the red dot design museum.