Honda pushes hard on the Indian market

Il world motorcycle market reads a scenario that is now quite clear. While on the one hand sales are slowing down fearfully in Europe and the United States, on the other hand they are increasing in Brazil and the Pacific Rim countries. Thus the direct consequence can only be one, namely the concentration of the efforts of the producers in emerging markets. For example, among the four great Japanese (none of which boasts a particular happy moment) Honda has decided to start investing more in India, announcing its intention to expand second factory in Indian territory and to want it build a third.

Honda's numbers say that India represents the second most important market immediately behind China. In India, the manufacturer saw an increase in the number of sales of its two-wheelers, a growth of 40% compared to 2009, continuing a positive trend that has continued for ten years now. For this reason, Honda will push even harder on this market where it aims to reach the goal of 4 million motorcycles to be produced in the three factories.

The two factories, located in the north of the country, already produce over 2,5 million vehicles, with the second plant due to reach full capacity within the next few months. While we will have to wait until 2013 for the third factory to be built in the industrial area of Bangalore, in southern India.