Honda NM4 Vultus, the Direct Marketing Association rewards it with two Gold Awards

Honda NM4 Voltus – Honda Motor Europe has announced its promotional campaign for the NM4 Vultus which has received two Gold Awards from the Direct Marketing Association of the United Kingdom in the “Automotive” and “Best use of Experiential” categories.

The NM4 Vultus, whose futuristic appearance is inspired to a large extent from Japanese animation and manga, was shown to the public for the first time at the event ComicCon London in May, where visitors were able to experience next-generation virtual reality. A computer generated film it dragged the pilot into an urban landscape “neo-Tokyo” thanks to the use of the reality simulator oculus

The bike's creators were also on hand to meet visitors and explain the concept behind the Vultus. Dave Hancock, director of Product Planning and Business Development at Honda Motor Europe, said: “The presentation of the NM4 Vultus confirmed our positive expectations. The bike has received a lot of attention from mainly young people, and as a Honda brand, we really need to continue to try to attract younger people away from the 2D virtual worlds of their computer screens and towards 3D through a real experience and unique that they can only have thanks to this bike."

After the launch sales of the Vultus they had a good start achieving all of Honda's sales targets. “I personally thought that people might naturally be impressed by the high level of comfort and ease of use due to the ultra-low seat, flip-up backrest and DCT gearbox, while I was surprised to see many experienced motorcyclists falling in love with how it is possible to handle the motorbike with such agility and liveliness. This is a fun bike to ride, as well as being a model that people on the street turn to look at, usually with a smile on their faces.", concluded Hancock.