Honda and Blauer together for SH300i Blauer Hi.Tech Limited Edition

Two large brands, Honda and Blauer USA, each a leader in their own sector, have decided to undertake a collaboration aimed at broadening the range of action of their brands, penetrating new market segments to increase the level of customer satisfaction and loyalty.

FGF IndustryS.pA, a Venetian company led by Enzo Fusco and his family, wanted to reiterate its new course of research and development, undertaken with the High Tech line of the Blauer brand, creating the first by tying itself to Honda, the manufacturer that best interprets the world of alternative mobility and urban style, Blauer expresses the same philosophy, with unique products, at the top in terms of style and technology.

Designed for the modern "urban traveller", the line BLAUER HI.Tech is inspired by functional superiority and technological innovation to increase the level of comfort and freedom of movement. Blauer HI.Tech is a concept, an idea, it is the desire for technicality without giving up the "beauty" of the fashion world.

Blauer and Honda are thus embarking on a medium/long-term partnership, which will allow the two brands to have transversal communication penetration. The differentiated feedback will inspire new ideas, to increasingly satisfy a very sophisticated user group, made up of those who, with a real need for mobility, combine the interpretation of their own personality, of their own way of expressing themselves, also through a means of transport and clothing used to conduct it safely but with your own style.

The first result of this promising collaboration is the creation of a 'Limited Edition' version of one of Honda's most successful scooters: theSH300i. A limited and exclusive series, produced in just 500 numbered units and characterized by the special Blauer livery with dedicated Blauer HT helmet.

The new Honda SH300i Blauer HI.Tech Limited Edition, will be presented on June 18, the first day of the 84th Pitti Uomo in Florence, the nerve center of men's fashion, at the Blauer stand. An unmissable meeting opportunity for style and technology enthusiasts, with Honda and FGF Industry.