Hero, the landing in the Old Continent starts from EICMA 2014

Hero – Motorcycles like this 620 cc street-fighter should also arrive in Italy soon following an announcement by Indian manufacturer Hero MotoCorp that it will launch its products in Europe by the end of next year.

The company, the largest two-wheeler manufacturer in the world, is also following the project of HX250R, a single-cylinder sports motorcycle designed by Erik BuellRacing, in which Hero holds a 50% stake; Hero motorbikes are on display at the stand of the Indian brand present this week at Eicma, the Milan motorcycle show, which will close on Sunday 9 November. Here the company outlined its future plans underlining how the launch of its new products will take place sooner Italy, Spain and France and then in the United Kingdom and Germany.

La Hero Hastur 620 it is, instead, a parallel-twin street-fighter with aggressive styling capable of delivering 80 HP, a concept unveiled during the Delhi Auto Expo earlier this year, while it made its European debut at Eicma 2014 just this week. The CEO of Hero Pawan Munjal said: “Today, one in every 10 motorcycles sold in the world is a Hero motorcycle and every second one two-wheeler that is sold in India is a Hero. This puts us in a unique position to expand our business into new markets across continents. Now we are trying to strengthen ourselves in the European market and this will happen by the end of 2015." A press release from the company confirmed the promises of its CEO and also confirmed that there could be the possibility of soon seeing the debut of a new 125 hybrid scooter called Leap.