Harley-Davidson: a weekend of discounts with Dark Friday

Harley-Davidson – Black Friday is still far away but the dealerships Harley-Davidson they are ahead of their time and launch a fun novelty: i Dark Friday.

It's two days –  Friday 13 e Saturday April 14 – of exclusive promotions on official HD clothing in a weekend dedicated to Harley-Davidson style. Starting from Genuine Motorclothes Collection, composed of bold, bold clothes made to withstand the passage of time. These garments are rooted in Harley-Davidson tradition in terms of heritage and style. Designed for those most loyal to the brand - those who have in their motorbike not a means of transport but rather a way of life - the presence of the brand is evident and bold, the design simple and full of details. Functional garments for motorbike riding become casual clothing and in the men's line the Classic Fit cut has less tight shapes while in the women's collection the natural line of each style determines the fit; tighter or more relaxed. Sturdy leather and fabric are used for most motorcycle jackets, with finishes ranging from smooth to distressed.

La Collection 1903 combines originality and tradition. Harley-Davidson has 115 years of history to tell. The contrast between old and new is at the heart of this line, with successful vintage elements reinterpreted through modern technology, new manufacturing processes and hand finishes. And each maintains a true vintage look. The 1903 Collection conveys the history and status of the HD brand, with genuine authenticity. Through a vast range of functional and casual styles, a variety of finishes and materials, in the men's line the Slim Fit cut has tight shapes while in the women's collection the natural line of each style determines the fit; tighter or more relaxed. Last but absolutely not least is the Garage Collection, created for the increasingly numerous young people who are entering the Harley-Davidson world and are keen to show their closeness and affinity with the brand they have chosen, the Garage Collection is inspired by a spartan and primordial conception of motorcycling. Without frills and authentically vintage, each piece is essential and functional. In the men's line the Slim Fit cut has tight shapes while in the women's collection the natural line of each style determines the fit; tighter or more relaxed.

The initiative, repeated after the great success of the shocking edition, however, does not only concern clothing. The official showrooms will remain open for extended hours to allow fans of the brand and newbies to get to know the entire new range.