Harley-Davidson: the future in four models

Harley-Davidson is ready to rewrite its centuries-old history and announces a true revolution carried out with passion and engines. The Milwaukee company, in fact, is preparing to launch four models in the immediate future that will allow it to embrace a transversal audience. The claim of the project is “More Roads to Harley Davidson” and will see its full development in 2022.

More Roads to Harley-Davidson: that's what it is

At Harley they have very clear ideas and with great impetus aimed not only at satisfying the current clientele, but also at embracing new groups of motorcyclists, meeting customers, interacting through a multi-channel sales experience and improving their experience while riding. as much as in the dealership. From this perspective, the words of Matt Levatich, president and CEO of Harley-Davidson, are very clear: “The bold actions we are announcing leverage Harley-Davidson's vast capabilities and firepower, our excellence in product development and manufacturing, the global appeal of the brand and – of course, our large dealer network. Together with our loyal customers, we will lead the next revolution of two-wheeled freedom to inspire future riders who haven't even thought about the thrill of riding yet".

Four new motorcycles in HD

Harley-Davidson's look towards the future translates into the introduction onto the market of four new models, far from the history of the American company, but with the same desire to become future references on the market. The flagship will be theHarley Davidson Pan America 1250, the first model to hark back to the world of Adventure Touring. Beyond the images of the prototype already available online, the launch is scheduled for 2020. Then there is theHarley-Davidson LiveWire, the long-awaited (and talked about) electric HD which, as we announced (read on), will see the light in 2019 and will pave the way for a broader line of zero-emission motorcycles that will be ready in 2022. Streetfighter 975cc it will be part of the new modular platform of Harley-Davidson motorcycles with intermediate displacements, therefore varying from 125 cc to 500cc. Also in this case the release is scheduled for 2020. Last but not least, a new custom will also be born with a muscular and aggressive appearance, with an essential style and a 1250 cc engine that promises great performance. The custom will see the light of 2021. Are you impatient? The future at Harley-Davidson is now.