Harley Davidson renews its partnership with Jeep for the third consecutive year [PHOTO]

Harley Davidson – The Jeep brand, for the third consecutive year, is the official partner of Harley Davidson. The basis of collaboration is the sharing of authentic values ​​such as passion, freedom and sense of belonging. After the success of the two previous editions, more than 600.000 participants in 2014 and over one million in 2015, the partnership between the two American icons is renewed again in 2016 with a truly rich program which, from the end of April to September, includes 13 events in eight European countries (France, Germany, Holland, Austria, UK, Italy, Slovenia and Czech Republic), in addition to the rally in South Africa.

The first continental event will be the Euro Festival on the Gulf of Saint-Tropez, from 28 April to 1 May, simultaneously with the event in South Africa. At each rally the Harley Village will be set up and inside there will be a Jeep stand where the entire range of Jeep brand SUVs will be available to the public for exciting test drives alongside a selection of customized Jeep show cars with exclusive Mopar accessories. The protagonists of the various European rallies will be the official clubs JOG (Jeep Owners Group) and HOG (Harley Owners Group). Founded in August 2014, JOG is the one and only official fan club of the Jeep brand, managed directly by the brand and active in 24 countries in the EMEA region. It currently has 64.000 members. HOG was born in 1983 and has a total of 116.000 members in the EMEA area. The two clubs bring together all the people, owners or simple enthusiasts, who share the pride of being at the helm of an icon, the desire for freedom, the desire for adventure.

The affinities don't end there. In fact, the members of the two clubs share a passion for travel and adventure, and a personality that is transferred to the vehicles they drive, in terms of loyalty and personalisation.