Harley-Davidson Night: a special evening with the news from the Milwaukee brand [PHOTO]

In Milan, in the Porta Genova area, the 27th April an evening organized by took place Harley Davidson SPI (Spain, Portugal and Italy), an opportunity to show its most loyal enthusiasts the new 2022 range. The protagonist of the evening was the new nightster, accompanied by the established ones Low Rider, Street e Road glide and adventurous Pan america.

The evening

The event, dedicated to the staff and the dealer network, was enriched by the presence of some Italian VIPs and influencers linked to the Harley world including Max Pezzali, Vittorio Brumotti and DJ Ringo. It was the creative director of Virgin Radio who was the first to speak, inviting the CEO of the Harley Davidson SPI group, Francesco Vanni, to the stage. He wanted to underline the importance of this event, appreciating the variety of the Harley world, comparing it to the international and extravagant city of Milan. The evening then continued with a tightrope presentation of the e-bike Serial 1 by Harley Davidson, led by its official ambassador, Vittorio Brumotti followed by the performance of the Spanish Jaime Lorente, “el Cil” in “La Casa di Carta”.

The show alternated with some previews regarding the intentions of the American brand: in the near future, with the aim of expanding its European market, Harley Davidson SPI will present some services such as theHD Certified, official program of used and certified motorcycles capable of meeting certain requirements. In addition to this, HarleyLease, a long-term rental service branded Harley Davidson, will also enter the American company's sales programs.

The evening was engaging and pleasant but we couldn't resist and went outside to try some of the demo bikes available. The first choice fell on the new entry nightster, powered by a twin-cylinder 975 cc. Accompanied by friendly Harley Davidson testers through the streets of the centre, we were also able to appreciate the extravagance of the Pan america and the inimitable emotions that only one Road glide can give you.