Harley-Davidson, the partnership with Jeep does not feel the weight of time

Harley-Davidson – For the second consecutive year, the Jeep brand was the official sponsor of the European Tour, the European Bike Week held at Lake Faak, of the legendary Harley-Davidson. The event in Austria confirmed itself as the largest European gathering, which saw the participation of 125.000 visitors and 85.000 motorcycles.

Jeep was a true guest of honor at the Harley Village which covered an area of ​​1.000 square meters in Austria where the public was able to get closer to the two brands and above all their values. At each stop of the Harley-Davidson tour the spectacular parade involving thousands of motorcycles took place. THEn Austria, in particular, the Jeep Wrangler had the honor of paving the way for motorcyclists, parading in the special “Dark Side” setup designed together with Mopar. Furthermore, the Jeep store was also present at each stage of the Harley-Davidson events, and the public was able to admire and purchase the entire merchandising collection also developed by Mopar, in addition to the line of clothing and accessories specifically designed for Jeep members Owners Group, the only official club dedicated to the brand.

The strong sense of belonging to the two brands, Harley-Davidson on the one hand and Jeep on the other, was best expressed by the HOG, the HarleyOwners Group, and by the JOG, the Jeep Owners Group, clubs for Harley and Jeep owners and simple enthusiasts. HOG and JOG involve and bring together all the people who share the world of values ​​of the two brands. whose members share a passion for travel and adventure, and a personality that is transferred to the vehicles they drive, in terms of loyalty and personalisation.