Harley-Davidson: a festival of emotions and sounds to celebrate the 120th anniversary in Budapest

THEHarley-Davidson® 120th Anniversary Festival went on stage from 22 to 25 June 2023 at the Puskás Aréna Park in Budapest. Various moments involved the many enthusiasts who came from different areas of the world.

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Motorcyclists and Harley-Davidson enthusiasts have come to Budapest from other parts of Europe and also from Australia, Singapore, the United States and South Africa. Those present were also able to take part in a tour up to 300 km long run by local guides, going well beyond Budapest to reach some of the most evocative places in northern Hungary.

On the occasion of the festival the park hosted numerous activities, including an exhibition of historic and new generation Harley-Davidson motorcycles, to remember some of the greatest achievements of the American manufacturer. The Harley-Davidson Expo event was enriched by the exclusive European preview of the new ones CVO 2023 specimens, CVO Road Glide , CVO Street Glide, shown globally just two weeks earlier.


Enthusiasts were also able to test drive more than 70 Harley-Davidson models and were given the opportunity to participate in a personalized two-hour on- and off-road experience with the Pan America 1250. Among those present was Jochen Zeitz, President and CEO of Harley-Davidson, along with Karen Davidson and Bill Davidson, fourth-generation grandchildren of company co-founder William A. Davidson. Also reported was the awarding of a prize to a British winner, a limited edition 120th anniversary Harley-Davidson Heritage Classic.
Various custom bikes were visible in various places of the festival, and the Custom Bike Show also took place on Friday with the support of Metzeler tyres. Over 80 motorbikes were brought to Budapest to take part in the event, arriving from eight countries. The Italian Marco Sonnino won.

Equally interesting for the participants and the inhabitants of the area was the entertainment program with more than 50 bands on five stages, including notable international artists such as Airbourne and Wolfmother from Australia, Larkin Poe from the United States, The Picture Books from Germany, the British rock band The Darkness and Glenn Hughes, one of the historic voices of Deep Purple. The program of shows was also enriched by Hungarian folklore, given the presence of groups such as EDDA Művek and Pokolgép.

The location of the event was also announced 30th edition of the European HOG Rally in 2024, programmed by 6 9 to June in Senigallia, Italy. The coastal town is embellished with iconic Renaissance architecture and the internal territory is also made interesting by the presence of sinuous roads and hilly reliefs.