Harley-Davidson and Alta Motors together for the development of electric motorcycles

Harley-Davidson announced that it has made an equity investment in High Motors, a leader and innovator in light electric vehicles, and that the two companies will collaborate on electric motorcycle technology and new product development.

"Earlier this year, as part of our 10-year strategy, we reaffirmed our commitment to building the next generation of Harley-Davidson riders, at least some of them, by aggressively investing in electric vehicle technology - he has declared Matt levatich, President and CEO Harley-Davidson -. Alta Motors has demonstrated innovation and expertise in the electric vehicle space and the goals of our two companies are more aligned than ever. We each have strengths and capabilities that will benefit us both as we work together to develop cutting-edge electric motorcycles“. Harley-Davidson has already announced the planned launch of its first electric motorcycle, represented by the LiveWire Project. This motorcycle will be released in 2019. Since its inception, Alta Motors has designed and marketed the most advanced electric motorcycles in the world, allowing everyone from professionals to novices to experience “the future of fast.” “Motorcyclists are just starting to understand the combined benefits of electric vehicles, and our technology continues to advance - he has declared Marc Fenigstein, Chief Product Officer and Co-founder of Alta Motors -. We believe that electric motorcycles are the future and that American companies have the opportunity to lead that future. It's incredibly exciting that Harley-Davidson, synonymous with motorcycle excellence, shares this vision and we are thrilled to partner with them“. As electrification-related innovation brings new levels of ease, accessibility and control of the vehicle, Harley-Davidson and Alta Motors aim to attract new segments of customers who are fascinated by motorcycles and who can feel advantaged by the fact of not having a gearbox and clutch to manage. “We believe that electrification is the future of global mobility and that it can have great appeal to those who already ride motorbikes, as well as being a great opportunity to attract new generations of motorcyclists in the years to come – added Levatich -. We intend to be the world leader in motorcycle electrification and, at the same time, remain true to our petrol roots by continuing to develop the broadest possible product offering to be able to appeal to all types of motorcyclists all over the world".