Harley-Davidson Bologna wins the 2018 Battle of the Kings competition

Harley-Davidson - Was Harley Davidson Bologna to win the Italian title in the competition Battle of the Kings 2018, the largest customization competition promoted by Harley-Davidson. The proclamation of the winning Custom King and the queen motorcycle took place during the press conference held yesterday on the Harley-Davidson stand at Rome MotoDays.

The winning special is called Farm Machine and was built on a Softail Street Bob base. The victory was awarded on the basis of the preferences expressed by a jury of industry experts and information specialists who evaluated the 12 finalists previously voted by the public among all the specials participating in the competition. We remind you that a special stand was dedicated to the 43 motorbikes created by Italian dealers for the Battle of the Kings at the recent Motor Bike Expo in Verona. Each creation, beyond the ranking result obtained, highlighted the creative flair and ability of the Custom King and the staff of the workshops belonging to the Italian Harley-Davidson dealerships. The rules of the Battle of the Kings competition provide that the motorbike created by HD Bologna will now enter the final and will compete directly with the motorbikes that have excelled in the other participating countries. The global challenge will take place next November at the EICMA show in Milan. “There is a lot of my personal story and my family's story in this special - Said Gabriele Funi, owner of the HD Bologna dealership, who collected the award -. We wanted to make a motorcycle dedicated to the land, to the rural heritage of our region, to enhance a precious tradition. I come from a family that has run a farm since 1920 and many of the elements of the motorbike lead back to this experience. For example, the logo on the tank, which refers to the logo of a famous brand of tractors that were popular in the 60s. Not to mention the rusty paint, which is reminiscent of those tractors that all of us have seen at least once in our lives; or the wheels, which are the element that gave us the idea and around which we tried to materialize everything. And I'll just add the fact that I myself am an agricultural expert. This year HD Bologna turns 30, we are the 'oldest' dealership in the Harley network in Italy. I wanted to celebrate this anniversary in a special way, showing that age has certainly not diminished the passion!“. He has been Davide Giusti, for everyone "Lo Smilzo", the Custom King of HD Bologna, to find Farm Machine tires. “Smilzo gave his best on this bike. But if he was able to do it, beyond his abilities, it is also because the other guys in the workshop, Alessio, Federico and Mathias took care of the much daily work, leaving Davide the opportunity to concentrate on the special".

Now in its fourth edition and enjoying constant growth, in 2018 the Battle of the Kings competition went global with over 200 Harley-Davidson dealers representing all Harley-Davidson International markets involved. The base of models from which to start customization has also expanded: the dealers competing this year could in fact use every model from the Dark Custom range, i.e. Street 750, Street Rod, Iron 883, Forty-Eight and Roadster as well as two models from the refreshed 2018 Softail range, namely the stripped-back Street Bob™ and the muscular Fat Bob. In addition to underlining the variety of original Harley-Davidson spare parts and accessories for the Dark Custom range, the Battle of the Kings competition intends to show enthusiasts and customers how it is possible to obtain customizations that correspond to one's taste and style at the right price. own personality by taking advantage of the possibilities offered by the over 10.000 items in the Harley-Davidson Genuine Parts & Accessories catalogue. All to keep faith with the customization culture of Harley-Davidson, a brand synonymous with customization since 1903.