Harley-Davidson: Bologna wins the 2016 Battle of the Kings

Harley-Davidson – In 34 days of voting, Harley-Davidson Bologna won the title of king of the Battle of the Kings 2016. Harley-Davidson On The Road Napoli came in second place and Harley-Davidson Monza came in third. 883 official Harley-Davidson dealers battled for months on the basis of the new Sportster Iron 39 which, with the sound of cut sheet metal, customizations and creative ideas, have given proof of the great tradition that distinguishes the history of the motorcycle manufacturer that started the phenomenon of customization.

Designed and created to guarantee the maximum interpretation of one's individuality through customization, the new Iron 883 has been renewed and updated this year. Powered by the classic 883cc Evolution engine, tuned to make it snappy at traffic lights, it is reminiscent of garage-built bobbers of yesterday and today. It is deliberately rough and uncompromising in style so that each rider can leave their own mark. "Motorcycles have always made me happy, they make me savor and experience indescribable sensations. I have always lived in Bologna, I have been working at Harley-Davidson for 16 years, I love this bike and this brand, because with the infinite customization possibilities it manages to excite me not only when I ride it... I just need to watch it and from there I can dream. After the success of the scrambler in 2015, this year we thought of going in the opposite direction, bikes with "half-handlebars", in reality the handlebars are the genuine "clubman" which offers the same effect, especially with the changes we have made. We mounted 2 21"x3,50" rims, saddle, grips, footrests, air filter, all genuine. We built the exhaust and tip to create a bike that has the appearance of a racing prototype. We concentrated a lot on the modifications, paying attention however to the costs and without them distorting the motorcycle, which is why we kept the original bodywork, precisely to give added value to the customization but without forgetting the starting point, therefore the legendary 883 Iron.” said Gabriele Funi, owner of Harley-Davidson Bologna and winner of the contest.

The battle was of the highest level and all the motorcycles taking part enjoyed considerable success with the public, both for the more profound interventions and for the stylistic details. The Harley-Davidson Italia family, thanks to the three winners and above all to the other 36 projects that participated in the contest, confirmed the undisputed professionalism of the expert hands of the protagonists who contributed to giving life to the new course of the #wearecustom philosophy. “The iconic Sportster has been on the market since 1957 and is one of the most loved Harleys and the new model continues the legacy of the previous ones. This was also underlined by the numbers of this edition of Battle of the King which represented a great success both in terms of participation of the Harley-Davidson Custom Crew, who quadrupled their presence, and in terms of appreciation and interaction with the public and click rate has elected its King. A challenge fought on the customkings.harley-davidson.it website until the last vote at midnight on April 18th.” declared Maurizio Ruvolo, Marketing Manager Harley-Davidsons Italy.