Harley Davidson: the new Custom King will be crowned in April

Harley Davidson – Starting from March 15th and running until April 18th, the Battle of the Kings returns, the contest that will decide the best customizer based on the new Sportster Iron 883. The over 40 Harley-Davidson dealers, who will participate in the second edition, are ready to take to the field to show their creations, prepared between December 2015 and February 2016. Among the guidelines for presenting their creation is the obligation to also use parts that come from the Harley-Davidson catalogue.

Battle of the Kings opened its doors in December 2015, when the official customizers began to conceive and build the motorcycles and will end in April 2016, when the Custom King will be elected, the only one who best interpreted the theme customization on the Iron 883. "THEThe Iron 883 is the perfect motorcycle for customization, many of our customers already choose it because they consider it the ideal basis for expressing their style.” states Mike Johnstone, Director Marketing Operations of Harley-Davidson EMEA. “Our mechanics are authentic masters in motorcycle customization. Harley-Davidson has a long tradition in the custom sector and a solid base of experience in the official network, as well as an unrivaled original accessories catalog".

Designed and built to guarantee the maximum interpretation of one's individuality through customization, the new Iron 883 has been renewed and updated this year. Powered by the classic 883cc Evolution engine, tuned to make it snappy at traffic lights, it is reminiscent of garage-built bobbers of yesterday and today. It is deliberately rough and uncompromising in style so that each rider can leave their own mark. Dark Custom is the contemporary image of Harley-Davidson, without frills, inspired by tradition, but projected towards the future. Dark Custom motorcycles, with their unmistakable style, are ideal for attracting new fans of the brand.