Piaggio Group: Aprilia SR 125 and Storm 125 presented

Il Piaggio Group, thanks to the notable success achieved with the sports scooter Aprilia SR 150, expands the range of Aprilia scooters in India, presenting at the show Auto Expo new Aprilia SR 125 e Aprilia Storm 125, which will make it possible to reach a large target in a rapidly growing segment, alongside the premium offer of scooters with the brand Wasp.

The 125 cc Aprilia scooters will be positioned in a market segment that has growth rates even higher than the progression of the entire Indian scooter market and will allow the Piaggio Group to pursue an industrial and commercial strategy also aimed at lighter and sportier engines, thus as in the best tradition of the Aprilia brand which has made it successful since its inception. Aprilia SR 125 recalls the racing world in which Aprilia is a protagonist thanks to the greats 14' rims' inherited from the world of racing and guarantees a decidedly sporty character in driving. Aprilia Storm 125, designed for very young people – the so-called Generation Z or post-millenials -, features significant knobby wheel tyres, making it a vehicle capable of tackling the dangers of the most diverse terrains, guaranteeing fun and effectiveness even on light off-road dirt roads. Both scooters have a wide range of accessories for the personalization of the vehicle and the same engine, a brilliant latest generation single-cylinder that guarantees power while maintaining low consumption. Furthermore, to further meet the needs of the Indian market to which they are dedicated, they are equipped with a large saddle and raised handles to ensure excellent comfort for the passenger too.
With the new 125cc Aprilia scooters, the Piaggio Group aims to replicate the success achieved with the Aprilia SR 150, the first Sport Scooterbike on the Asian market. The Aprilia SR 150, in addition to receiving excellent approval from a sales point of view, has also won several prestigious awards, including the "Scooter of the Year 2016", an award recognized by CNBC in collaboration with the Indian specialized magazine Overdrive, and “best product” in the competitive scooter segment on the Indian market by NDTV, a local television channel.

Among the innovations presented by the Piaggio Group ad Auto Expo India 2018 We also highlight the mobile connectivity technology for the Vespa and Aprilia brands which will allow you to use and control the functions of the vehicles via an APP from your smartphone. Auto Expo India is the most important event in Asia organized by the main industry associations ACMA (Automotive Component Manufacturers Association of India), CII (Confederation of Indian Industry) and SIAM (Society of India Automobile Manufacturers) dedicated to the world of motors with over 1200 exhibitors from more than 20 countries.