Piaggio Group: leader with an overall share of 14,2% in the European two-wheeler market

Il Piaggio Group last year it strengthened its position in the European two-wheeler market with an overall share of 14,2%. A result achieved with a significant increase in motorcycle sales, also evaluating interesting results in the scooter panorama, whose share stands at 24,0%, as reported.

The news

Currently the Piaggio Group has undertaken the launch of eleven new models, specifically five scooters and six motorbikes scheduled for the current year, including the new Piaggio Beverly, the naked Aprilia tuono 660 and the latest versions of Moto Guzzi V7. Furthermore, next June the introduction on the market of a new Piaggio branded electric scooter is expected, after the introduction of the Vespa Elettrica.

Always considering the information, during the last year in countries of the Old Continent such as Austria, Belgium, Croatia, Denmark, Finland, France, Germany, Greece, Italy, Norway, Holland, Portugal, United Kingdom, Czech Republic, Slovenia, Spain, Switzerland , Sweden and Hungary 1.455.000 two-wheeled vehicles were registered, taking into account motorcycles and scooters. Of these, 207.000 are examples of the Piaggio Group, with an increase of 6% compared to the year 2019.
Highlighted is the confirmation of the Piaggio brand in the scooter overview, therefore the presence of the Vespa proposal and the interest in other models such as the Moto Guzzi V85 TT in addition to the results of the Aprilia brand growing in the panorama, as reported.

Photo: Piaggio Group