Piaggio Group and Santander Consumer Finance: a partnership for the development of retail financial services

Il Piaggio Group e Santander Consumer Finance have signed a long-term global collaboration agreement regarding the development of retail financial services, functional to supporting the commercial structure of the Piaggio Group and the distribution network on the different markets.

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La partnerships between the two Groups will concern the main European markets, considering in a first phase the countries not currently covered by agreements with other partners including Austria, Belgium, the Netherlands, Greece and the United Kingdom, then from 2023 January XNUMX also Italy, France , Spain and Germany.
Santander will provide support for the development of the Piaggio Group's business also in the markets of Latin America, the USA and Canada, thanks to a structured and widespread presence.
The agreement also includes the parties' evaluation of extending the collaboration to other strategic markets for the Piaggio Group.
Santander becomes the new global partner of the Piaggio Group for the supply of retail financial services, intensifying, with joint activities, the strengths of the cooperation and customizing the offer based on the needs and business development strategy for all related brands to the Piaggio Group.
During 2021, 536.000 Piaggio Group models were sold worldwide (+11% vs 2020). This company confirms its leadership in Europe in the scooter segment with a share of 22,7%.

Photo: Piaggio Group